OUR SOLUTION

Sound is survival.

JBL Quantum, Overwolf Ads, and Havas Play targeted FPS players already wearing a competitor's headset, then made the case for switching at the exact moments where audio wins or loses the match, timed to Fortnite's season 7, which saw a 70% player spike.

Competitive FPS players turn up their audio to hear a gunshot's direction, enemy footsteps, and every other cue that decides who wins the fight.

• Precise targeting, then a campaign
  built inside gameplay itself

  Overwolf's DMP "Gamer Grid" found the exact audience
  JBL Quantum needed: FPS players already wearing
  a competitor's headset. Using deterministic gameplay behavior, hardware ownership data, and third-party signals, the campaign identified real conquest targets instead of demographic guesses,
  and excluded existing JBL owners so every impression pushed toward a new sale.
• Rewarded Achievements

  Every elimination and knockout across five live titles triggered rewarded branded messages timed to the exact instant audio made the difference: "They Should've Heard It Coming."

• The Sound Is Survival Challenge

  Players stepped into branded missions across Overwatch 2 and Apex Legends built around JBL Quantum's core promise, with top performers winning real JBL Quantum 2.0 headsets.

The campaign reached players inside five titles where sound decides outcomes.