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How KFC launched a new chicken sandwich to gamers across multiple premium games

KFC x Overwolf Ads
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THE CHALLENGE:

KFC, renowned in gaming for its Diablo 4 collaboration and spicy sandwich, launched a new chicken sandwich. This time, they aimed to engage the gaming community across multiple games, including Diablo, to promote it cost-effectively.

THE SOLUTION:

KFC utilized Overwolf's unique targeting capabilities to specifically reach gamers playing Diablo 4, League of Legends, Valorant, Fortnite, and World of Warcraft within the US.

Phase 1

A comprehensive awareness campaign, featuring both display and video ads across Overwolf’s gaming desktop apps, targeted gamers during their playtime to maximize engagement.

A comprehensive awareness campaign

THE RESULTS:

  • 18,014

    CHALLENGE PARTICIPANTS

  • 788K

    MATCHES PLAYED

  • 291K

    TOTAL GAMING HOURS

  • 95%

    VIEWABILITY RATE

  • 89%

    VIDEO COMPLETION RATE

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