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How Monster Energy engaged gamers during gameplay on Call of Duty: Modern Warfare 3 on launch day

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THE CHALLENGE:

THE CHALLENGE:

Monster Energy has been energizing
Call of Duty players for years. With the
launch of Call of Duty: Modern Warfare 3, Monster Energy wanted to have real presence in the game.

How do you engage gamers during gameplay - on launch day?

THE SOLUTION:

Using Overwolf’s unique Moment-Triggered Ads,
we produced an online tournament
in Call of Duty: Modern Warfare 3 ,that went live
simultaneously with the game’s release in over 24 countries.
An extensive awareness media campaign promoted the
tournament, driving both awareness and traffic.

A comprehensive awareness campaign

THE RESULTS:

  • 65,053

    MATCHES PLAYED

  • 14,011

    TOTAL HOURS PLAYED

  • 2-DIGIT

    BOOST IN ALL
    KEY BRAND METRICS

  • 90%

    VIEWABILITY RATE

  • 75%

    VIDEO COMPLETION RATE

  • #1

    ENERGY DRINK AMONG
    THE TARGET AUDIENCE

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