How Monster Energy engaged gamers during gameplay on Call of Duty: Modern Warfare 3 on launch day
THE SOLUTION:
Using Overwolf’s unique Moment-Triggered Ads,
we produced an online tournament
in Call of Duty: Modern Warfare 3 ,that went live
simultaneously with the game’s release in over 24 countries.
An extensive awareness media campaign promoted the
tournament, driving both awareness and traffic.
-
In this tournament, gamers were rewarded with awesome prizes for custom achievements in the game.
THE RESULTS:
-
65,053
MATCHES PLAYED
-
14,011
TOTAL HOURS PLAYED
-
2-DIGIT
BOOST IN ALL
KEY BRAND METRICS -
90%
VIEWABILITY RATE
-
75%
VIDEO COMPLETION RATE
-
#1
ENERGY DRINK AMONG
THE TARGET AUDIENCE
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