How Monster Energy engaged Call of Duty: Modern Warfare 3 players In-Play on game’s launch day
THE SOLUTION:
Using Overwolf’s unique moment-triggered tech,
we produced an online tournament in
Call of Duty: Modern Warfare 3, that went live
simultaneously with the game’s release in over 20 countries,
along with extensive awareness media campaign.
-
In this tournament, gamers were rewarded with awesome prizes for custom achievements in the game.
THE RESULTS:
-
65,053
MATCHES PLAYED
-
14,011
TOTAL HOURS PLAYED
-
2-DIGIT
BOOST IN ALL
KEY BRAND METRICS -
90%
VIEWABILITY RATE
-
75%
VIDEO COMPLETION RATE
-
#1
ENERGY DRINK AMONG
THE TARGET AUDIENCE
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