THE SOLUTION:

We zeroed in on horror game fans, by genre targeting
anyone who’s played a horror game from our list.
Leveraging Overwolf’s exclusive Moment-Triggered Ads,
we surprised League of Legends gamers with a unique
contextual message from Five Nights at Freddy’s during
two specific and relevant events:

WHEN THE PLAYER IS KILLED

When the player killS an opponent

Our genre targeting was followed by display and video placements across Overwolf's gaming desktop apps for horror game players, ensuring comprehensive coverage.