paramount paramount paramount

How Overwolf‘s game-genre-targeting helped
Paramount Pictures achieve box office success

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THE CHALLENGE:

For the upcoming release of A Quiet Place: Day One, Paramount Pictures wanted to reach Thriller movie fans in their unique environments and engage them in a surprising way.

With gamers over-indexing as movie-goers, how could Paramount target specific gamer cohorts who were most passionate about new Thriller movies?

THE SOLUTION:

Since gamers who play Thriller games over-index as Thriller movie fans, Paramount Pictures was able to leverage Overwolf‘s unique genre-targeting ability to reach and engage gamers in this category for maximum impact.

We created custom Moment-Triggered ads during scary
in-game moments to jump-scare our audience into awareness, alongside high-impact media formats that created cultural
and emotional connections with
A Quiet Place: Day One amongst our highly captive audience.

THE RESULTS:

Millions of Action/Thriller fans engaged with our campaign, achieving above benchmark KPIs, including:

  • 94%

    Viewability Rate

  • 83%

    Video completion rate

  • 0.03%

    Click-through rate (3X benchmark)

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