Unlock the world of in-game advertising with Overwolf
Overwolf is a desktop platform for PC gamers playing the top AAA games. With Overwolf's apps and mods, gamers can play smarter and enjoy endless gaming experiences
PC Games Supported
Advertise on Overwolf
Reach hidden audiences
Engage gamers authentically
by advertising in-game
Improve Game Experiences
Reach gamers without interfering
with their game experience
High quality traffic
Overwolf supports industry standard ad formats ensuring a safe, high-quality inventory
Access core gamers
- Highly engaged audience, playing over 30 hours per week
- Over 650 million game sessions per month
- Over 35 million monthly active users
- Gamers offer extremely high LTV and ROI on advertising spend
- Our strongest regions are North America, EU and LATAM
- Most users aged 18 to 34
Ads are integrated into in-game apps. The App’s developer decides where and when ads are shown, while Overwolf makes sure these ads never interfere with the gamer’s experience. This results in industry-leading viewability and completion rates
- 99% viewability for video ads
- 80% completion rate for our outstream video ads
- Fully compliant with industry standards and brand safety requirements
- IVT Monitoring: We ensure our inventory is completely clean, MRC accredited vendors
- GDPR compliant
- Ability to integrate with both VAST/VPAID and oRTB channels
- Ads start muted, to not interrupt the gaming experience
Partnered with industry leaders
Frequently asked questions
Overwolf is a premium publisher with unique access to a hard to reach audience - passionate core gamers and esports players. We support desktop applications and in-game tools for the most popular games such as League of Legends, Fortnite, Minecraft, PUBG, Counter-Strike, Overwatch, Hearthstone, Dota 2 and hundreds more.
For gamers, our platform is where they can improve their game experience and improve their skills with apps and tools available while playing.
Our product is built on Chromium, the same as Facebook Messenger, Spotify, Slack or Steam. It’s a client-based software that works exactly like Chrome. However, this also means we don't have an accessible URL in which ads are shown. Each user will have the same browser and user agent.
Overwolf provides solutions for gamers who want to use apps and features in games without having to Alt+Tab all the time. Over time, we realized the platform's potential and opened an Appstore in which partners such as Logitech, Intel, Amazon and other select developers can launch apps and increase customer-side value.
Users have full control and can install only the apps they need for their game. There are two types of apps - functional apps, that enrich the experience of the game and prevent alt+tabbing, like Spotify or Skype, and apps that help users play smarter which provide in-game statistics and pointers for players.
Overwolf is a software just like Skype. In order to see ads, you'll need to first install Overwolf and then open one of its apps in a game.
Ads are displayed as part of an Overwolf app that provides gamers with a valuable service. As such, it is up to the app devloper to decide where and when ads are shown. The developer must comply with Overwolf’s strict guidelines to ensure that these ads never interfere with the gamer’s experience: Ads are always shown within the boundries of the app, during dead times in the game, or when the gamer explicitly opens the app.
We mostly serve video/banner ads in-game, which run in full-screen mode, so that our apps are 100% in-view. We also don't have any scroll bars that affect the ad placements, so ads are always above the fold and immediately visible. In addition, our browser is not affected by ad-blockers and has no extensions.
Overwolf is more effective in terms of brand awareness than it is in performance marketing.
Since we serve ads in-game and clicking on them will throw a gamer out to their desktop and browser, the likelihood of a click-through is lower compared to standard websites. However, since users are fully attentive to their game screen as they wait for a match to load, our brand awareness impact is far beyond what other channels achieve.
We use Google Ad Manager as our ad server and Aniview as our video player.
Our inventory is fully monitored by Moat (Oracle), DoubleVerify, Protected Media and Pixalate. We also scan all our traffic with GeoEdge for Brand Safety.
Overwolf gamers hail mostly from North America, EU, Nordics and LATAM.
Yes! We're using the IAB Transparency & Consent Framework to manage users' consent (CMP).
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