Unlock the world of in-game advertising with Overwolf

Frequently asked questions

• What is Overwolf?

  Overwolf is a premium publisher with unique access to a hard to reach audience - passionate core gamers and esports players. We support desktop applications and in-game tools for the most popular games such as League of Legends, Fortnite, Minecraft, PUBG, Counter-Strike, Overwatch, Hearthstone, Dota 2 and hundreds more.

  For gamers, our platform is where they can improve their game experience and improve their skills with apps and tools available while playing.

  Our product is built on Chromium, the same as Facebook Messenger, Spotify, Slack or Steam. It’s a client-based software that works exactly like Chrome. However, this also means we don't have an accessible URL in which ads are shown. Each user will have the same browser and user agent.

• What are Overwolf apps?

  Overwolf provides solutions for gamers who want to use apps and features in games without having to Alt+Tab all the time. Over time, we realized the platform's potential and opened an Appstore in which partners such as Logitech, Intel, Amazon and other select developers can launch apps and increase customer-side value.

  Users have full control and can install only the apps they need for their game. There are two types of apps - functional apps, that enrich the experience of the game and prevent alt+tabbing, like Spotify or Skype, and apps that help users play smarter which provide in-game statistics and pointers for players.

• I can't see any ads on your website, why?

  Overwolf is a software just like Skype. In order to see ads, you'll need to first install Overwolf and then open one of its apps in a game.

• When and where are ads displayed?

  Ads are displayed as part of an Overwolf app that provides gamers with a valuable service. As such, it is up to the app devloper to decide where and when ads are shown. The developer must comply with Overwolf’s strict guidelines to ensure that these ads never interfere with the gamer’s experience: Ads are always shown within the boundries of the app, during dead times in the game, or when the gamer explicitly opens the app.

• Your viewability is outstanding, explain?

  We mostly serve video/banner ads in-game, which run in full-screen mode, so that our apps are 100% in-view. We also don't have any scroll bars that affect the ad placements, so ads are always above the fold and immediately visible. In addition, our browser is not affected by ad-blockers and has no extensions.

• Your CTR ratio is relatively low, how come?

  Overwolf is more effective in terms of brand awareness than it is in performance marketing.
  Since we serve ads in-game and clicking on them will throw a gamer out to their desktop and browser, the likelihood of a click-through is lower compared to standard websites. However, since users are fully attentive to their game screen as they wait for a match to load, our brand awareness impact is far beyond what other channels achieve.

• Can users opt-out from interest-based ads?

  Absolutely! Users have full control over their exposure. For more information check out our Privacy Policy.

• What do you use for ad serving?

  We use Google Ad Manager as our ad server and Aniview as our video player.

• Are you using any brand safety or fraud detection tools?

  Our inventory is fully monitored by Moat (Oracle), DoubleVerify, Protected Media and Pixalate.
  We also scan all our traffic with GeoEdge for Brand Safety.

• What are your top regions?

  Overwolf gamers hail mostly from North America, EU, Nordics and LATAM.

• Are you GDPR (General Data Protection Regulation) compliant?

  Yes! We're using the IAB Transparency & Consent Framework to manage users' consent (CMP).
  Residents of the European Economic Area (“EEA”), can exercise certain data subject rights available to them under applicable data protection laws. For more information, please check our Privacy Policy.