Xfinity

How Xfinity won over competitive gamers with zero-waste targeting

THE CHALLENGE:

Gamers are a high-churn audience that demands fast, reliable internet. Xfinity needed a way to reach only gamers who were both relevant and serviceable - without wasted impressions outside its footprint or on existing Xfinity customers.

The goal was to drive awareness and consideration efficiently inside a highly competitive category.

OUR SOLUTION:

Using Overwolf’s unique ability to combine ISP and ZIP code targeting, we reached gamers on competitor networks within Xfinity’s serviceable areas.

Unlike other media solutions, Overwolf’s approach delivered zero-waste by eliminating irrelevant impressions. We've used both ISP and ZIP code targeting and focused only on high-potential users. The result was stronger awareness, higher engagement, and precision at scale.

THE RESULTS:

200%

OVER CTR BENCHMARK
92.3%

VIEWABILITY
7%

BRAND AWARENESS LIFT
6%

BRAND FAVORABILITY LIFT

Success Stories

How Monster Energy engaged gamers during gameplay on Call of Duty: Modern Warfare 3 on launch day
View case study
How Universal Pictures turned trailer views into Minecraft Pets
View case study
How The General used deep linking to guide Fortnite players directly into Road Test Royale
View case study