How Universal Pictures turned trailer views into Minecraft Pets
OUR SOLUTION:
Value exchange: Players who watched the full trailer unlocked exclusive Minecraft pets modeled after The Bad Guys 2 characters.
Once downloaded, these pets stayed in shared Minecraft worlds - visible to all players, creating lasting buzz and unforgettable fan moments tied to the film.
This created both an authentic, rewarding fan experience and massive in-game awareness, bringing the film directly into the Minecraft universe.
1. Click the Banner
2. Watch the Trailer
3. Get the Pet!
THE RESULTS:
The campaign broke trailer watching records and reached its KPI within days, leaving hundreds of thousands of Minecraft branded pets in the game - forever!
-
100K
pet downloads per week
-
19.4M
In-Game Impressions
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