How The General used deep linking to guide Fortnite players directly into Road Test Royale
OUR SOLUTION:
UEFN Deep Linking and Rewarded Fortnite Quests to eliminate friction and drive participation. The campaign harnessed ads featuring a one-click entry point transporting players into the Road Test Royale lobby, bypassing the usual multi-step search process.
A rewarded quest framework incentivized matches and repeat visits, while a new beta product called Lobby Shoutout amplified engagement with exceptional click-through rates. Together, these elements turned brand visibility into measurable gameplay sessions at scale.
THE RESULTS:
The General’s Fortnite map became the most played and successful branded program to date.
-
10%
AVG. CTR
-
1,000x
better than
traditional display ad
-
90,365+
visits directly into
Road Test Royale -
10,840
sessions generated
(57% of total) -
78.5%
OF time played is attributed
to the activation
-
+13%
awareness
-
+2.5%
consideration
-
+3%
brand perception
(*Brand Lift study results)
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