How Lancôme powered up female gamers with contextual pro tips
OUR SOLUTION:
Real-time gaming tips, contextually tailored to the exact game female players
were actively playing at that moment.
The campaign delivered these pro tips through bespoke ad units,
naturally integrated into the gaming experience.
To ensure relevance, we focused on top titles that over-index with female gamers - including Apex Legends, Valorant, League of Legends, Fortnite, and World of Warcraft.
These high-impact media formats created both cultural relevance and emotional connection. This positioned Lancôme as a brand that understands and respects the gaming community, while introducing its new product in a contextually relevant way.
THE RESULTS:
Millions of female gamers were exposed to the ads and resonated with them, leading to above-benchmark engagement and viewability.
-
21%
above benchmark in viewability rate
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