How Emporio Armani made gamers stronger with contextual pro tips
OUR SOLUTION:
Real-time pro tips, designed to make players stronger, appeared as they were actively playing titles like League of Legends, Valorant, Marvel Rivals, Fortnite, Rocket League, Apex Legends, and R.E.P.O.
Each tip was tailored to the exact game being played and delivered through custom ad units, seamlessly integrated into gameplay - transforming the fragrance’s message, Stronger With You, into an actionable in-game advantage.
By directly linking the brand’s core value of strength to performance, the campaign built a natural and empowering connection between Emporio Armani and the gaming community.
THE RESULTS:
When the message feels genuine and the content is meaningful, gamers listen. Millions of gamers were exposed to the ads and resonated with the relevant messaging, leading to above-benchmark engagement and viewability.
-
12%
above benchmark in viewability rate
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