Reach the most sought-after gaming community
Don't stay out of the game! Reach gamers during playtime when they're in action - not just in between
Gamers are unreachable through traditional media
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They’re emotionally invested in the game
making in-game moments meaningful and memorable for them
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They use ad-blockers on browsers
which Overwolf gaming desktop apps are unaffected by
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They’re big on premium, ad-free subscriptions
limiting standard advertising touchpoints
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They multitask across devices
making focused, In-Play ads more effective
*Source: comScore 2023
Reach the hardest-to-reach audience during playtime
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18-34
GEN Z & MILLENNIALAUDIENCES
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35+
HOURS PLAYED PER WEEK {avg. per user}
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43M
MONTHLYACTIVE GAMERS
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650M
MONTHLYGAME SESSIONS
Our community is open to advertising
Overwolf supports in-game creators with advertising revenue. Gamers using Overwolf's gaming desktop apps recognize that brands that advertise on Overwolf boost the community, and over 70% of users view them positively.
-
2x
more likely to be brand enthusiasts
-
1.6x
more likely to recognize brands due to digital ads
-
1.3x
more likely to purchase products seen in ads
Unique targeting opportunities, including:
- GEO
- PC / Hardware
- Internet Provider
- Games Played
- Game Events
Tap into unique audiences, unreachable on other gaming properties:
-
75%
not found on
-
89%
not found on
-
80%
not found on
-
96%
not found on
*Source: comScore 2023
Overwolf’s audience is…
-
2x
more likely to buy sneakers
-
2.7x
more likely to consume energy drinks
-
1.8x
more likely to buy hair care products
-
4.5x
more likely to buy game peripherals and hardware
-
1.7x
more likely to splurge on skincare/grooming
-
2x
more likely to buy wellness products
-
3.5x
more likely to buy tech gadgets
-
2.8x
more likely to pay for subscription services
*Source: GWI
How will our audience react to your brand?
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