Bridge the gap between social and online
Overwolf’s goal is to help gamers stay in the game. We believe that gamers need to leave the game only when they want to stop playing, and not when they want to check something on Facebook, buy some virtual goods, make a Skype call or simply multi task.
The game partners we work with share the same approach – they choose to enrich the game environment with exciting social features, to help their users stay connected while they play, and to help them share their gaming experiences with their friends.
Apply now to become an Overwolf partner at Partners@Overwolf.com.
Attending GDC 2013? We would love to meet you there!
Please email us and we will put it in our calendar.
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Customize your own branded in-game social experience, with cool features like video recording, screenshots capture, Facebook, Twitter, Skype, MSN messenger and much more! Help your players stay in the game…
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Let your players surf your website without ever leaving the game. Provide them a quick access to your forums, game data base, virtual stores and all that is useful while they play.
Runes of Magic
Company: Gameforge
Game: Runes of magic
Users: Over 5 million
Gameforge has partnered with Overwolf to enrich their Runes of Magic community with in-game social features.
"Our new partnership with Overwolf will finally link the fantastic world of online gaming with the diversity and accessibility of multiple social platforms", says Daniel Ullrich, Chief Marketing Officer at Gameforge. "It will allow our millions of players to stay in touch with their guild members on Facebook, post screenshots and videos on Flickr and YouTube, search databases for new items or simply check their game account settings while they are still in the game".
Together, we have formed the "Magic Hub" – a co-branded version of Overwolf that is optimized for Runes of Magic players. Using the Magic Hub, players can easily access Facebook, Twitter, Skype, Messenger etc. while they play. They can also create gameplay videos and screenshots, and share it with their friends easily from the game.
YouTube marketing
YouTube popularity has brought success to certain games. A gaming-focused YouTube video with more than a million hits will unquestionably have an impact on sales of the featured title.
Take Minecraft, a vastly popular indie offering with an exponentially growing community since the day that its first playthrough was uploaded onto YouTube.
Once Internet-famous fans got a hold of the game, creating imaginative storylines and unfathomable structures, sales went through the roof.
Source: Bitmob.com,
read the full article "YouTube is the next frontier for video game marketing" by Adam Carey.
